Project Description
t h e b r i e f
if you have a clear objective or a set of criteria you wish to meet, then you have probaly already written the brief for your project. Getting well defined objectives set for any piece of marketing is essential to the success of any campaign – starting from the right place always helps produce the most productive results.
t h e c h a l l e n g e
if only every project had the same simple set of challenges everyone’s life would be so easy.
If you can constrain the number of challenges in any one item or campaign then you more than greatly improve the overall chance of success
t h e s o l u t i o n
if all you ever had to do was wave a magic wand then almost anyone could fulfil their print and marketing requirements with a few clicks on-line.
But if you understand and value measurable ROI results over and above the ordinary, then printing per se is just part of the solution.
c o n c e p t s
you need more than skills alone to be truly creative
d e s i g n
well crafted design of printed items will usually stem from a good idea – let me help you find that idea that works.
i l l u s t r a t i o n
from the simplest stock image to a commissioned artwork, graphics help identify and brand everything around us
m o c k u p s
the skill of white paper mock ups or printed and made up proofs is almost lost but can prove invaluable.
s t r a t e g y
is the printed item the lead-in, the follow-up, the cross-selling support piece or the primary sales tool ?
return on investment v. budget spend
if your content and copy have been well written and are truly relevant
then translating them into a workable design concept becomes so much easier.
Get it right and the results will speak for themselves.
integrating a good creative idea into a related concept –
one that supports the marketing objectives, will deliver results time and again.
Metrics will support this and show a correlation between relevancy and success.
